Sponsorship

Be Our Partner

Sports sponsorship is a great way of launching new products or reinforcing your brand. This is an efficient strategy to target the audience while in a relaxed and fun environment, so it does not feel as pure advertising, as your brand will blend in the event environment.

While sponsoring a sports event, your brand will be recognised as a promoter of social and healthy activities. This perception can help as an important factor during a purchase decision-making.

Athletics Sponsorship

Our sponsorship programme will align with your marketing strategy, connect you to your targeted demographic and positively position your brand among the community.

We offer a variety of sponsorship packages, tailor suited to your particular needs and marketing strategy. Below are several examples of the types of sponsorship options that we can provide:

  • Naming rights designation of the Mount Smart track (exclusive opportunity).
  • Premium signage and branding.
  • Advertising opportunities throughout online channels, electronic communications and in-stadium channels.
  • Sampling and display activation opportunities at meets.
  • Database Marketing.
  • Individual Meet packages.
  • Naming rights designation for a single event.

Athletics Community

Participants in Athletics Auckland activities 

  • 120,000 athletes actively participating in the sport of athletics with key demographics between the age of 5yrs and then 80yrs.
  • 500,000 registered recreational runners
  • Over 17.5% of the New Zealand population actively participate in recreational running
  • 30,000 students through Athletics Auckland schools programme and elite development pathway
  • In excess of 100 athletes competing internationally each year
  • Over 160,000 spectators at AAI events in 2017

Athletics Audience

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